Edda Hayes. A mask. A mystery. A gentle yet powerful voice that can melt your broken heart seconds. Even though Edda’s identity remains unrevealed, it seems impossible to get past her these days.
Edda Hayes : RISE UP, powered by DNABLOCK, is a series of limited-edition collections of Web3D avatars, objects, and environments. The music itself is accessible for collectors and is generated in real time, with permanence on the blockchain.
"Rise up" describes the pain on the way up. The dark days of being misunderstood. Dreaming of something bigger that nobody else can see can also be a moment of finding inner strength, inner strength to achieve everything. You call it your dream, Rise Up.
THE MAKING OF
RISE UP MUSIC VIDEO
After minting an Edda Hayes NFT, you'll be able to customize your own Edda Hayes avatar on the DNABLOCK platform. Customize your avatar with different poses, outfits, environments, and masks. Showcase your custom Edda Hayes avatar to others when you're finished.
Each NFT in the Edda Hayes Collection is visualized initially as the cover art for "RISE UP" by Edda Hayes & 2WEI and later revealed as an audio-reactive animation of a uniquely masked Edda Hayes avatar and a snippet of "RISE UP" by Edda Hayes & 2WEI. Collectors receive access to the full audio of "RISE UP" by Edda Hayes & 2WEI and may attend Edda's virtual listening party for a mesmerizing experience.
Position Music is an independent publisher, record label, and management firm, redefining what it means to be a music company. Established in 1999 and still led by its founder, Tyler Bacon, Position Music boasts a multinational presence and a continually growing staff. As experts in music licensing and synchronization, marketing, A&R, and artist management, we are helping shape a new era in the industry with our innovative, full-service, artist-centric approach.